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The Blog Creation Bible:

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has written 42 awesome articles for us at

Twitter: @micahchipchase | Blog →

by Micah on April 28, 2012

logogirlSo you’ve decided to play god.

You’re ready to create a blog from nothing, and breath into it the breath of life.

But blogging  is just like anything else, there’s a few right ways, and a whole fuckton of stupid ways.

Yeah it’s your creation, but without a little foresight it will end up a monstrosity. It will flounder, and flop, twitching hopelessly as it struggles to gasp it’s first pathetic breath of air.

It can not die, because it was never really alive. It was an abomination, a curse upon the already cursed land of the internet.

I know you want to jump in already, but before you actually go and dive into the deep end, before you attempt to become an internet deity, you need to survey your landing area.

Otherwise you could very easily end up snapping your leg, lacerating your side and busting your head on the unseen rocks below, leaving you hemorrhaging blood, writhing in pain and wondering what the holy fuck went wrong as your pounding head fades in and out of consciousness.

Some god you turned out to be.

Before you ever put pen to paper or finger to keyboard you need to have a crystal clear vision of what idea your blog is going to be built around. You’ll never be able to build an audience or any sustainable traffic if you just blog randomly. You need laser like focus, precision writing and some sort of god complex couldn’t hurt.

To start out you need to pick your main topic. Once you define that main topic you’ll want to pick a handful of relevant subcategories. Once you have these defined stick to them like the paparazzi on Lindsay Lohan.

She wont help your blog creation...

Whatever topic you choose should of course be something that your are knowledgeable in and have some actual experience with. Don’t waste your time pretending to be some guru or something. There’s enough of that trash polluting the internet already.

But if you do insist on blogging about something to which you are new, treat it like an unfolding story. Show the progression of your journey to your goal. People eat that kind of stuff up.

Now that you have decided on a topic, take the time to read the as many of the blogs in your niche as you can. Many blogs have a “best of” or “popular posts” or ” most commented” section.  Pay extra close attention to these.taking notes on blog creation

Seriously, like take notes and stuff.

You have to get your feelers out there and fine tune them to your market. Read the comments and notice what questions people are asking, what are they having trouble with, what kind of stuff do they enjoy reading.

This will give you a good idea of how to present your blog and what kind of content your market is hungering for.

But you have to be very careful here.
You do NOT want to be just another blogger, writing about the same old boring shit that everyone else is writing about.

You need to stand out, not blend in.

Give the market the kind of content it wants, but if you are covering a topic that has been done to death, then for christs sake put a new spin on it. Come at it from a new angle, make it fresh. Something. Anything!

no-business-blogging-advisoryAnd yes the whole “creating a blog” thing has been done to death, but I say things like “fuck” and ” shit” and stuff so I can get away with it.

Your blog needs be an extension of yourself and your personality should practically ooze through your writing.

If you are boring, or have no personality then buy one on Amazon or adopt an alter ego or something.

Blogging is about freedom of expression, passion, having some fun and if you play your cards right, making a little money.

Find your own writing style and make it work for you.

Ok, now that we got all the lame preachy shit out of the way lets set up your blog.

Witness my world famous, down and dirty blog creation guide for getting your new blog up and running in 5 minutes or less, guaranteed! (Probably)

Always self host your blog. You want to avoid the free blogging services like blogger or tumblr or whatever.

You don’t own those sites and your stuff can disappear overnight with no way to ever get it back.

Self hosting mean you own your stuff, and you also get tons of benefits not available with the free services.

It’s cheap and super easy even for a total technophobe, so there’s no reason not to :)

I am a Hostgator affiliate because I use Hostgator, so do many other bloggers. Their support is top notch, you get free e-mail accounts and they run cpanel. This means wordpress is like a 3 or 4 click install.

***Use the coupon code “MCblogcreation” to get 25% off!***

Start by clicking the button shown above:











I went for the business plan. It’s not that much more, it’s got more features and I always try to get the best. At the very least get the baby plan. This gives you the option of unlimited domains. At some point you may want to have more than one site, and it’s a pain to upgrade your account later.










Now select the domain name you want. “” is always a good choice. (If you have a common name and its not available, try









Once you finish signing up, go ahead and log in, and scroll down to the “Software/Services” section. Then click “Quick Install”







Next select “WordPress” from the list on the right.








Next select the directory you want your blog in. If you don’t know what this means then just leave it blank.

Then all you have to do is enter your e-mail address and your blog title. Click “Install Now!” And you are done!


Once your new blog is all set up start writing right away. Before you start promoting your blog try to have a good 5 to 10 articles under each category.

When you’re ready you can learn about some kickass blog promotion strategies here.

Bang! You’re done! Blog creation done right.

Now go be awesome, and don’t forget to click the share buttons on the left! :)

Talk soon my ninjtastic friend,

Image credits:
Image: photostock /
Image: artemisphoto /
Image: graur codrin /

Article by

has written 42 awesome articles for us at

Twitter: @micahchipchase | Blog →

{ 12 comments… read them below or add one }

Corky Swanson May 1, 2012 at 12:54 am

Micah, self hosting is definitely the way to go. And it’s so easy to install WordPress to multiple domain names. I use BlueHost so it was interesting to see the c-panel of HostGator — but they are functionally identical. You can buy domain names at Go Daddy and activate them with your server — it’s a snap. Getting traffic to a new site, well, more of a challenge. You do want to stand out. I think some people like crappily written sites because it gives them hope. It does me. Great post. Oh, I almost forgot to say fuck. :)
Corky Swanson recently posted..Boost Cell Phone Signal StrengthMy Profile


May 1, 2012 at 4:50 pm


I believe bluehost is under hostgator is I am not mistaken. After the whole SOPA fiasco I would suggest namecheap instead of godaddy for domain names.

With the right strategies, getting traffic started really isn’t that hard. It simply requires patience and consistence.

Thanks for your insight :)


Andrew May 2, 2012 at 11:39 am

very interesting post, i really enjoyed reading it and i am sure a lot of people will also enjoy it, thank you for sharing this post with us.
Andrew recently posted..Growing ‘I-want-it-now’ mindsetMy Profile


May 2, 2012 at 3:18 pm

Thanks Andrew :)


May 2, 2012 at 6:27 pm

Well Michah, you definitely have a way with words. A little harsh I thought but you are right about finding something that hasn’t been beat to death although I find that would probably be hard to do these days.

I do know that just putting your own spin on things and speaking from your own voice is refreshing. Even if you’re writing about some of the same old things. There are new people coming online every single day that need this advice from someone who just went through this as well.

Glad you like Hostgator but I’m with Corky. I use Bluehost and love them. I tried Hostgator and they were a nightmare. Go figure.

Adrienne recently posted..Why Blog Maintenance Is ImportantMy Profile


May 2, 2012 at 6:32 pm

Thanks Adrienne,

It is hard to find new things to blog about sometimes. Every once in a while you might strike gold, but other than that you have to at least learn to be original and personal in your writing.

Hostgator’s been pretty awesome for me, but I know that’s not the case for everyone. Sounds like bluehost is an excellent option :)

Thanks for your input!


Flyers May 2, 2012 at 9:47 pm

Wow! I’m sure you stand out. This post is a great start for newbies like me. They one thing that I always do is note down stuffs that strikes my mind, so that I won’t forget when I sit to write.
Flyers recently posted..SEO Basics for the Small Business OwnerMy Profile


Amy May 3, 2012 at 8:19 pm

I haven’t heard about HostGator before, but it seems to be a nice solution for hosting, and it would be actual for me. Thanks for the inspiring idea!
Amy recently posted..Stretching Is Very Good For The BodyMy Profile


May 4, 2012 at 5:20 am

Hi Amy,

I love Hostgator. Very affordable and great customer service.

Thanks for coming by :)


Alan Hands
May 11, 2012 at 2:59 pm

Well this post certainly stands out. I like your style! Great tips and a really helpful how-to guide at the end. Thanks for this.
Alan Hands recently posted..May 11, Free MLM Leads – How To Get ThemMy Profile


May 11, 2012 at 5:55 pm

Thanks Alan :)


John Ernest
May 20, 2012 at 1:17 pm

I think the main topic you are saying here is the niche. It is a group or category that defines the overall content of your blog. Choosing it is important because it is the first part of branding, which is also important to know if you want to create loyal viewers. And the most important thing that I would like to add is the importance of research. No matter how knowledgeable you are about your niche, there are still some things that your readers would like to read and in the event that you don’t know nothing about it, research is the beat ally you could have.


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