So why are we so pissed at Google? They are just trying to do what they do best. Take over the Internet. And World. And Your personal life. Whatever.
First they got all slap happy and made PPC almost impossible for network marketers and affiliate marketers. (almost hehe)
Now they are doing the same with SEO. When Google Adwords slapped everyone, we had many many online businesses shut down overnight. Everyone bitched and moaned, then some figured out a new solution and everyone else fell to the wayside.
It’s no different with this whole SEO nonsense. We can adapt, or we can drown. The choice is ours.
The trouble is, how do you adapt when you don’t even understand the changes being made? How can you “play the game” when the damn rules keep changing?
You’ve been busting your ass doing everything you’re “supposed” to do, and you’re still getting screwed. Royally.
The messed up thing is, even if you haven’t been affected by this yet, you could wake up tomorrow and find Google has wiped you clean off the map. There is absolutely no certainty here, and that’s a very bad thing for business.
After all Google Penguin wasn’t the first update, and it won’t be the last.
Building backlinks and ranking for targeted keywords takes up a lot of time and or money. The fact is, in an instant it could all be for nothing.
Suddenly you have no more traffic, no more leads and no more sales. Ouch.
How does that make you feel? Frustrated? Angry?
Just think, one wrong move and it’s all over.
But what is the wrong move? Hell, what’s the right move?
Suddenly we’re getting penalized for “overdone SEO”, or whatever the hell that means.
So what exactly can we do about it?
First, we have to try to understand the dilemma. Over at MicroSiteMasters, they did an in depth study into exactly what has been getting people penalized.
We find two distinct answers.
1: Overdone Anchor Text.
The sites that had over 60% of their inbound links contain a “money” keyword as anchor text got screwed. If you keep that number under 50% you “should” be ok. “Yourname.com is ok. As is your blog post title, provided it does not contain your money keyword.
2: Backlinks From non Relevant Sites.
This just means you need to focus on getting links from relevant sites in your niche. If you get all your links from blasting crappy auto spin articles all over the web with Article Marketing Robot, you could be in trouble. From the data I gather that at least 50% of your incoming links need to be on relevant sites, within your niche.
Using this information we can start to put together a new link building strategy. But here’s the thing, this won’t be the last we hear from Google Penguin. The rules have drastically changed, overnight. It can, and probably will happen again. So how do we protect our internet investments? Is there a way to Google proof your sites?
I don’t fucking know.
But I do know we can learn from our past mistakes, and tip the odds in our favor.
Lesson one is obviously to not put all your eggs in one basket. Actually we should have learned this one already.
This means having more than one traffic source. You simply can not rely on something you do not own and control. You especially can’t rely on something that tries to own and control you.
In my opinion, the best place to start is by joining a quality blogging community. A place where the members can submit their posts to read, shared and commented on by other members.
That’s why I am a member of Blog Engage(affiliate link).
Blog Engage has over 200 daily submissions and thousands of members, making this a very active, very popular community. If you can get the hang of writing killer headlines, and put out some decent content, you can generate a steady flow of traffic just from Blog Engage(affiliate link) itself.
For more exposure you can join one of the guest blogging contests that are always going on. Not only does this thrust you into the limelight, but there is also a very nice cash prize for the winner.
Simply making the right connections will do wonders to grow your blog, and being an active member of of Blog Engage gives you the rare opportunity to run shoulders with some very talented and high profile bloggers.
But wait, there’s more! (lol) In addition to this outstanding community, Blog Engage also syndicates your blogs RSS fees on 3 high PR domains.
Remember the problem we were talking about earlier with the anchor text? Getting a massive about of low PR keyword stuffed backlinks will do you more harm than good.
So instead of wasting your time on that, what you want is a smaller amount of high PR backlinks, half of which do not contain your money keyword. Blog Engage gives you three, automatically. It pulls your RSS fees so you don’t even have to do anything except limit your keyword use in your blog title. Maybe only use your keyword in every other blog post title?
If you put in a little time and effort, you will have a sustainable traffic source. The best part is this traffic is the highest, most qualified traffic you could possibly hope for. Even Google almighty can’t take that away from you.
So does Blog Engage solve all of your seo, traffic and Google problems? Of course not, but it will get you traffic, and it will improve your search engine ranking. (providing you are not already screwed in that department)
While Blog Engage(affiliate link) might not be the Holy Grail, I do believe it is a huge piece of the puzzle. That’s why I use it, along with many of the top bloggers in our industry.
Be sure to stay tuned, because in my next post, I will be revealing a method you can easily use to to flip Google the bird and make each and every blog post go instantly viral. If you are not getting massive traffic from this source, you are doing it wrong. You want Google Penguin proof traffic? This is as good as it gets.
So what about you? What are you doing to “Penguin proof” your blog? Or are you ok with the luck of the draw? Has this Google Penguin thing got you worried? Leave me a comment below and let me know!
Stay beautiful my friends,